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An SF Women's Organization
HOTFRUIT 

An SF Women's Organization
HOTFRUIT 

Hot Fruit is a San Francisco-based event series for women, designed to create serendipitous conversations. Born out of desire to introduce creative women to each other, Hot Fruit is a made up of women who want to make meaningful connections in life and in work. Attendees are fondly called "Fruits," and come from a variety of industries, including advertising, publishing, fashion, food, and technology. 

For the launch of the HotFruit website and first main event, I art directed a shoot to create funky still life set-ups made of odds and ends and of course fruit! In addition to the website, I helped create a pinterest board full of inspo that could be pinned, approved and posted onto our instagram.

Role  Art Director
Team  Amanda Hughes Watkins, Mallory Farrugia
Photographer  Peter Belanger
Client  HotFruit
 
 

Role  Art Director
Team  Amanda Hughes Watkins, Mallory Farrugia
Photographer  Peter Belanger
Client  HotFruit
 
 

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Amber Pietrzyk — Art Direction & Design
 

Amber Pietrzyk — Art Direction & Design
 

Amber Pietrzyk — Art Direction & Design
 

Amber Pietrzyk — Art Direction & Design